Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. Currently, you are using a shared account. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. Are you interested in testing our business solutions? This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Illegal streaming is an ever-present issue to build into these numbers. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. The estimated figures were normally much higher than the actual numbers of spectators in the game. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Something went wrong, please try again later. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, Stay informed and spot emerging risks and opportunities with independent global reporting, expert Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Sky and BT Sport (which shares Premier League rights in the UK) will have cookies ZZ leaves Charlton in search of Premier start The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. This means that we may include adverts from us and third parties based on our knowledge of you. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. These look a bit higher than might normally be expected. Pub figures are currently marginal for obvious reasons. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. If there is too much football on TV, this may be reflected in the viewing figures. Ultimately, they have usually had to scale back their ambitions. 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A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. It now looks like it is from an alien planet. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Or by navigating to the user icon in the top right. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. AFP. If you do doubt this, just watch a clip from any old game. Enjoying SportsPro content? These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. There are two key reasons why the English game has found such favour among Asian markets. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. For the governing Communist Party, it represents a potential propaganda device as well as a prospective economic stimulus, hence the massive investment in their national footballing infrastructure. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. Opinions are divided but mostly settle around the well, its better than nothing stance. Philadelphia and Raleigh tied for fourth place. 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China has the most Premier When it comes to the latest overseas league to take on the old powers of Europe, there seems to be a comprehensive new strategy for overcoming the biggest and most illustrious clubs. Create your account and get enhanced access to all the latest stories. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. The The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. So whats going on? Wow, 14 million people watched two Premier League games!!! The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Again, not untypical of their audiences for such games. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. Mikel Arteta explains how he convinced Martin Odegaard to join Arsenal. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. The ideal entry-level account for individual users. The Chinese broadcaster and the English Premier League signed a deal for three seasons running until the end of the 2021-22 season for more than US$700 million, China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related They'll see some of the world's best talent in thrilling matches played at packed stadiums.". Viewers in China will have access to matches from this weekend. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. or Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. Statista. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football.
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