Its platform, LYSN, first launched in 2018 as an "interest-based fan community.". What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Consider Girls Generation's "Gee" the framework in which all future PG-rated K-pop girl groups would follow: It's sugar-y sweet, bouncy pop music all about love and crushing and its earworm chorus made it almost instantaneously viral, the most valuable currency of all. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. BTS, being the world's most successful and influential K-Pop group, would have a lot of ads right? Japan, the second largest music market after the United States, has a massive K-Pop following. A fan of K-pop band BTS poses for photos against a backdrop featuring an image of the group's members in Seoul, South Korea, on Oct. 29, 2019. Terms & Conditions. The 12-member EXO offer a darker take on the electro-pop boy band formula on its single "Monster.". Girl group April's "Oh My Mistake" is '80s synthpop with shimmering production it is impossible to hear this and not feel giddy. The techniques translate well to online activism and organizing, Hong Seok-kyeong, a communications professor at Seoul National University, told the Voice of America. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. The majority of this was done thanks to K-pop fans savvy and long history of mobilising digitally to support their favourite stars, but thats just the beginning. 2nd Generation ('00-'09) As K-pop's popularity grew outside of South Korea, so did the size of its groups. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. K-pop fan labor and an alternative creative industry: A case study of Contemporary fandoms are very well-suited and well-prepared for the kinds of political activism weve seen in recent weeks. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. SM is a K-pop-producing powerhouse behind groups like TVXQ and the cyberpunk girl group Aespa. Not all of the biggest K-pop artists become the biggest K-pop artists in the U.S., and such is the case for IU she is one of the most successful K-pop musicians in South Korea and "Good Day" is proof. Learn more. Yet K-Pop has made great strides in bridging the cultural divide. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Insticator.ad.loadAd("div-insticator-ad-1");Insticator.ad.loadAd("div-insticator-ad-2");Insticator.load("em",{id : "af451c84-4b5b-495d-9b81-e5bd0ab8a74d"}), Unit 909 and 910, The Infinity Tower, 26th Street, Bonifacio Global City, Taguig City, How logistics industry experts plan to move forward after COVID-19, Reasons why Filipinos love Korean culture and products, Why Batangas is the destination for budget-friendly family holidays, Thank you for calling me out: Vlogger apologizes after backlash over post-Blackpink concert vid, K-pop star BTS member J-Hope starts mandatory military service media, What BTS Suga will do as new NBA ambassador, Story time: How Camille Prats found her phone stolen before BLACKPINK concert, Behind-the-scenes: A glimpse of Money cake for Blackpink Lisas 26th birthday, Prom what? Artists from other cultures are expected to cross over to translate their work, to white-wash themselves and their performances to sell to the United States, the world's largest music market. You've got 7 minutes to type as many K-Pop group names . Before that, EXO and the fandom managed to bag many records and titles. After collating the data, a K-Pop world map has been created where fans can see which countries their favourite groups are most popular in. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Number of hallyu fans around the world surpasses 100 million - koreatimes The group consists of: Choi Hyunsuk, Jihoon, Yoshi, Junkyu, Yoon Jaehyuk, Asahi, Haruto, Doyoung , Park Jeongwoo, and So Junghwan. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. "Fantastic Baby" is the group's biggest hit, a gargantuan EDM-hip-hop beat so popular it was covered in the hit show Glee. The numbers may be intimidating, but getting into the music shouldn't be. On June 4, K-pop fans received a more formal call to action when the genres most popular band, BTS, tweeted support of protests against racial inequality in the U.S. We stand against racial discrimination. How Indian K-pop Fans Put The Country On The Radar. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Meanwhile, K-pop fans, alongside users of social media platform TikTok, were elated. . From requesting tickets . Rise of K-Pop in India: Analysing why Korean pop music has - Firstpost and in terms of decision-making, there is more opinion," Historillo said . You'll actually be quite surprised to know that fans spend quite a hefty sum of money in order to put up some of these ads. It's also one of BTS's most irresistible singles, a roller rink disco number punctuated with an almost house-like bass drum. Recently, they have been releasing short clips and teasers which. JungKook (BTS) Ukraine renews call for lethal aid from Korea, Only US, EU, Japan decisions remaining for Korean Air-Asiana takeover, Uzbekistan accepts people's will to rewrite Constitution, Medical community divided over Nursing Act, Swiss artist Heidi Bucher's 'skinning' of patriarchal spaces speaks of metamorphosis, liberation, Le Sserafim returns with 'UNFORGIVEN,' denies plagiarism accusations, The Korea Foundation said Thursday that the success of Korean music, TV dramas and movies, including the Oscar-winning film "Parasite," contributed to the growing popularity of hallyu last year. COVID-19 couldn't stop K-pop's global rise - National Geographic 20-year-old Cat works at KStars and. K-pop fans band together to help Filipinos weather pandemic - RAPPLER Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. BTS. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. This statistic is not included in your account. #5 of 159. You can check them out below. Age and Gender Demographics for 8 Groups (2 Viewers) - Kpopsource However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. A. #17 Weeekly Weeekly Official Twitter Fans have been waiting for a long time and it looks like their debut is finally coming! How K-Pop Fans Are Supporting Black Lives Matter - The Atlantic The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. The K-Pop wave has been well documented in the United States. Incredibly K-Popular - A geographical breakdown of K-Pop fans The Korean government has also continually remained involved in propagating their culture: Holding dance contests, forums, cooking, and language classes. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. 17% Bisexual. In the K-Pop industry, merch is as important as the music itself. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Accessed May 02, 2023. https://www.statista.com/statistics/956017/south-korea-kpop-popularity-in-indonesia/. Larger Than Life: A History of Boy Bands from NKOTB to BTS. How could the needle shift so quickly? Other East Asian countries have a somewhat misleading representation within this data. The biggest girl group on the planet is Blackpink, a K-pop quartet without a full-length LP under its belt. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. All Rights Reserved. Popularity of South Korean pop music (K-pop) in Indonesia in 2019 [Graph]. With singles as ferocious as the air horn-adorned stadium anthem "Kill This Love," it's easy to see why: the single marries military cadences with trap, emphasized with gargantuan synthesizers. Why? Like any introduction, this should serve as a subjective primer one curated to best satiate curious Western listeners and give them a skeletal foundation in which to build upon. In recent years, K-pop fanswho number in the tens of millions, if artists social media followings are any indicationhave organized to fund projects ranging from supporting LGBTQ+ youth centers in South Korea, to raising money to build wells in Cambodia, to soliciting financial support for major international nonprofits like Feed the Children. Though theres no confirmed number of K-pop fans across the globe, in 2019 the Korea Foundations data showed that there were more than 99 million fans worldwide participating in fan clubs dedicated to South Korean culture, including K-pop and K-dramas. Some may find GOT7's child-like wonder on "Just Right" cheesy, but "twee-rap" might be a better categorization. These fans many who are young and based all over the world are flocking to Twitter to join these fun #KPopTwitter conversations to feel connected to a global fan community, she said. Rappler.com. Currently, you are using a shared account. Curiously, South Korea trailed behind the Philippines again, taking the third spot, while Thailand and the United States ranked fourth and fifth. Girl group Wonder Girls' retro concept proved to be super successful in 2008, the beginning of a time period routinely referred to as "the golden age of K-pop." It's actually kinda weird there's the fangirl stereotype with K-Pop because from what I've seen, there seem to be just as many male fans as there are female fans, and from all kinds of age groups as well. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. First was the young, diverse, and digitally native Generation Z coming of age. They are the trainees who had survived the audition program and become part of the debuting group. ARMY surpassed $1m within 24 hours. You need to sign in so you can join the quiz. There is huge diversity in this group, some of it good, and some of it bad. 2021 K-POP #KpopTwitter #Kpop pic.twitter.com/8DieC80isx. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. As for gender, female respondents dominate the survey results with a total of 94.58%. The 100+ Best Kpop Groups Of 2021, Ranked By Fans For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Our introduction includes tracks by H.O.T., Girls Generation, BTS and more. How K-Pop Stans Became an Activist Force to Be Reckoned With Eight-person boy band Ateez's hit "Say My Name," for example, is built around a pan flute, and main rapper Mingi, with his raspy tone so low it recalls Scandinavian post-punk more than any other vocalists on this list, sings the chorus. Fans would know that these ads also don't come cheap. K-Pop's Digital 'Army' Musters To Meet The Moment, Baggage In Tow You, I and we all have the right to be respected. Korean Foundation for International Cultural Exchange. High-Five of Teenagers consider them formative to the trend of naming your group with an initialism for easy comprehension in the global marketplace) is largely credited as the first idol group in K-pop history, meaning that its members were brought together by a company in this case, Lee Soo-man, founder of SM Entertainment. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). r/kpopthoughts should be releasing their 2020 census soon. K-pop fans claim they played a part in tricking President Donald Trumps reelection campaign into overestimating the expected crowd size at the Presidents Saturday rally in Tulsa, his first in months. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Hallyu's global fandom has grown exponentially in only three years. You can also find the Tableau Public visualization dashboard Ive created to support this article. Show sources information Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Singer, actress, former member of girl group KARA and close friend of Sulli's, she had survived one suicide attempt just 6 months before her death. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. K-Pop Fans Are Getting Involved in U.S. Politics. Are They Activists? Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. ver the past month or so, its been widely reported to much acclaim that, by urging fans to submit their fancam footage to a US police department, their role in Donald Trumps poorly attended rally in Tulsa, trees and rice for charities across the world. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. There was some surprises like Loona's female count being so high, 70% is really high for girl group. It was a . Meanwhile, all transgender respondents with a total of 4 people come from the US. BTS fans make donations in the name of the band Back in June 2020, BTS and Big Hit Entertainment donated $1m to Black Lives Matter in the US. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Also not many k-pop groups come to evey country, so local K-pop fans go to any concert. And on Saturday, the group and its label Big Hit Entertainment revealed a $1 million donation to Black Lives Matter. Of these, the Philippines ranked 5th among the markets with unique voices about K-pop and placed 4th with the most tweet volume. You can find all of the codes I used in this project here. K-pop has always been associated with complex videos and memorable visuals. A song by the K-pop group BTS, shown here performing during the 2019 Billboard Music Awards, is included in our starter kit. By Dong Sun-hwa. If you are an admin, please authenticate by logging in again. The results from r/kpop 's 2020 census. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now. She, just like her friend, had her private life closely examined by the general public and faced barrages of online criticism. K-pop in 2020 is very much about the organisational skills of different fandoms. We have seen this kind of fundraising power before raising money for causes as disparate as the Australian bushfire recovery to buying trees and rice for charities across the world. Are the majority of Kpop fans LGBT+? : r/kpophelp - Reddit BLACKPINK. So for those K-pop fans who are politically inclined, even if theyre unable to attend protests physically, they are able to use the tools theyve honed for fandom projects to create good. Yes, more popular artists sell tickets faster and are more likely to have sold outs, but people also willingly go to less popular . If Top 40 in America wanted solo singers so soft every breath was caught on mic over a mid-tempo chorus, K-pop appeared to offer a genre-less alternative: constant stimulation, euphoria delivered in eight to 10 melodies and fantastical harmonies in a single track. K-pop fans emerge as a powerful force in US protests - BBC News Korean Foundation for International Cultural Exchange. Business Solutions including all features. How K-Pop Fans Actually Work as a Force for Political Activism in 2020 Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. (2020). Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Chart. Sign in to listen to groundbreaking journalism. K-pop trailblazers BTS turned out to be the most tweeted about K-pop artists globally, followed by NCT, Enhypen, EXO, and BLACKPINK rounding out the top five. Andrea Brillantes trends for hard to beat promposal at BLACKPINK concert, Amid China pressure, US and Philippines recommit to security alliance, Jared Leto wears giant Choupette costume to Met Gala, Serena Williams announces pregnancy on Met Gala red carpet, Whats in a prank? Advertisement. They also continue to expand upon K-pop's constant musical experimentation. GeorgeBarrowe 2 yr. ago. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. When the event got underway at the Bank of Oklahoma Center on Saturday, some 6,200 attendees showed up, filling roughly a third of the stadiums 19,000 seats. The two broke up in 2020 due to busy. You only have access to basic statistics. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. You've already seen quite a few over the years in subway stations, in the middle of a bustling city, and etc.
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